Welcome to our journey that started 15 years ago

Babak Emamian
BIBA Chairman
Editor & Publisher
For those of you who know BIBA, our journey has mainly consisted of three purposes. Explaining them as simply as possible.

we are at BIBA to learn from one another. Although most of us have stacks of university qualifications, we only know too well that practical rather than theoretical knowledge can only be obtained at forums such as BIBA, where meeting people who are constantly putting ideas into action.
At BIBA we try to get to know each other: the buzzword or the technical term for this is Networking. Networking is a vital component of human race, as team building starts with networking. Many brilliant ideas have failed, as the network that formed the Team was not large or effective enough. Don’t knock it; life begins with networking.
we are at BIBA to exchange ideas and to motivate one another in a very competitive and free market working environment. This is the biggest gift that we can give each other.

   Inside

 

The Fifth Phase of BIBA 2008-2009

“Work Hard & Advertise”

Some facts
“The 5 Times Rule”: In order for someone to buy your products or services, the general rule is that you need to speak to them at least 5 times.
“The 15 Times Rule”: In order for someone to purchase your products or services through mail you need to write to them at least 15 times. This is what we mean by advertising and it can be very hard work and success is determined here.
These rules not only apply to sales & marketing also to job hunting, fund-raising or entrenching ideas.

Advertising is the bloodline of business. Unbelievingly many miss this point in life. Advertising to most people is images of billboards or TV ads.

In the next two years we will be exploring the different methods of advertising that various successful candidates have utilised to sell themselves as well as their products or services. The goal is to have maximum constant exposure in the most cost effective manner. The notion that one’s qualification or track record will sell itself is a bankrupt one. You need to re-launch yourself everyday. You invest not spend when advertising.

Substance & Style
The style of your presentation is your advertisement. Many people with better substance have been beaten to 2nd place by people with better style.
“Work Hard & Advertise……until you become a BRAND and then make money”.